About Us

Fine Beers Agency Limited is a boutique Toronto-based agency that specializes in providing clients with the finest quality beers and spirits the world has to offer. Our team of experts is dedicated to delivering exceptional services to our clients, ensuring that their products stand out in the Canadian market. At Fine Beers, we believe that every beer or spirit has a unique story to tell, and we help our clients bring that story to life.

We take pride in our ability to understand the unique needs of our clients and provide customized solutions to help grow their business and establish a strong presence in the market. With over twenty-three years of experience in the industry, we have built a reputation for excellence and are committed to maintaining the highest standards of quality and professionalism.

Based in Toronto, Canada, Fine Beers was founded in the year 2000 by Fred Lavon, both a connoisseur and someone with a passion for the finest beers the world has to offer. With over 25 years of experience in both the Canadian and European market, a steady shift in consumer demand for premium and imported beers was a clear sign that there was an opportunity to introduce to Canadians the brands and styles of beer Fred was most passionate. Fred considers beer brewing a fine art and Fine Beers was founded with the intention of not only importing these brands, but shifting consumer tendencies, increasing awareness, and ultimately educating the market.

In many of the nations that make up our portfolio, beer is a way of life. With this comes many rules and regulations regarding each brand. This forms the principles that guides us as we continue to represent and cultivate some of the world’s most premium brands in Canada. Both adhering to and educating the market about the following things forms our passion when it comes to great beer:

  • What styles of beer to drink.

  • Handling and storing.

  • Pouring and serving the beer.

  • Accompanying each beer with its proper glassware.

  • Tasting.

Today, Fine Beers Agency has grown into the exclusive agency for some of the world’s most esteemed breweries. Each beer style in our portfolio is promoted with excellent promotional material to emphasize its identity and uniqueness. Together with a countrywide sub-agent network, Fine Beers continues its goal of both facilitating the growth of and introducing new and exciting brands to Canada.